With A-list celebrities such as Ellen Degeneres and NBA player Lebron James wearing his clothing in media appearances, Villaseñor is already a fashion icon. Today, he embodies the “rags to riches” story, both running Rhude Designs, the company he founded, and serving as Puma’s creative director. At the age of 11, Villaseñor’s parents sent him to the United States and lived with his aunt in a one-bedroom apartment in the San Fernando Valley. A prime example of someone who personifies the American dream is Rhuigi Villaseñor, a 25-year-old fashion designer who came from the slums of the Philippines with nothing but the clothes on his back, his older sister, and his ambition.
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